• Stop unwanted VAS as like Caller Tunes, complain to 155223
• An end in sight to the dark side of VAS

The same fear extends to internet. The end user like videos and audios. The end user goes to PC and downloads the same and copies to mobile. Does the end user really have time to spend? No. But he is afraid to download and is ready to spend the time to  copy at store. He has not come out of the fear that  was created by the mobile providers who took money from his prepaid card.

What can be done to bring confidence to user and opportunity to drive traffic, downloads and increased monetization?

Today I want some of my friends to view a video. There is no way that I can provide them to watch video free on the mobile. They themselves would not do so as they will not know the cost to view a particular videos and then why they should risk their money?

How would it be if there is a service offered by the operator which allows business to upload video or audio or document and the operator would say the cost per user download.  The cost is  paid by business ahead of time and then business sends SMS to their customers with the video link and also the information that video can be viewed free. The business take the charge as part of business marketing expense or customer acquisition expense.  In this approach, the operator has got the money, business is comfortable with fixed cost and the consumer does not fear of being cheated.

Indian cellular provider came with application store. These application stores did not come with any new innovation beyond what was provided by Google. May be they tried to create a regional representation of the the Google Play Store. Can they introduce a concept called gift card in addition to prepaid card? I know my friends number and can buy a gift card specific to his number and provide to my friend. When he activates the card, the money gets accounted against his card. My friend can choose use the balance provided by me for interacting with me.

Why neither Google nor Samsung nor mobile providers working to introduce  something like  Amazon Coins. It is Virtual currency that can be used to purchase applications, games or internet based on the value of the currency. A mobile provider can offer virtual currency with better benefits.

• offer service for the time the virtual currency is valid.
• A customer who consumes more internet is provided with  discounts with more the  virtual currency bought by the user.
• offer users who buy Coins in bulk.
• offer bonus for long term customers and use it as retention plan.
• There shall be a way to get percentage of money spend on coins at end of period where the coins are not used by the end users.

• Open Source model provides access to code and hence the time to quality and time to security are faster than proprietary alternatives. In addition when there are issues or vulnerabilities, we are able to leverage the open source community model which is more mature, still being free.
• Developing for the cloud, provides more reasons to develop using open source software and conservative enterprises  are ready to look at  quality and robustness of OSS to reduce costs. Business mantra to reduce costs seems to make difference. Microsoft Azure supports LAMP stack proves this outlook.
•  Open API. I see new generation companies like Bing, Facebook, LinkedIn or Google expose  data and content via open APIs.  They  have abstracted the technology and ensure interoperability through APIs.  This makes consumption of these services from any platform seamless. SaaS platforms drive the adoption of Open Source.
• I have seen adoption of Subversion. today it amazes me to see the adoption of GitHub in developer community across all platforms.  Effectively open source supports a mechanism to reach market and helps in adoption of new means of using technology.

Going to enterprise, the following are still open challenges.

• Have  right set of technical person expertise in LAMP stack to lead software development using Open Source. Should business focus on training and building a team of open source developers which might not be their core focus?
• Will the business be ready to take risk of Open Source Software without an expert in developing and implementing solutions with Open Source initiative?
• Though Open Source Software is free, the cost of technical resources is costlier in open-source software  than commercial software.  This makes OSS  ideal for companies building products with open-source business model(offers fully supported and tested version of the software) or solution companies that consult and serve these product companies.
• In enterprise, there is no clear architecture paradigm that can handle internal and external services  How to handle interactions between mobile Clients and Enterprise Business Application Server across fire wall, How will the Enterprise Business Application Services and Third party cloud serviced operate together.

As I post this blog, we are consulting  companies who want to reduce costs and decide to migrate  non-core application from proprietary stack to open source stack by providing the training and technical leadership to their development team.  We are happy with the billing we get and the clients are happy with the visibility in the reduction of cost.

• How to manage the application content and make sure it always remains relevant? How to keep engaging with the application users after launch?
• One the app is launched, do you have some one to actively manage the app, update the content if required, understand what works with users and improve the same?
• How do you update the user that application has been upgraded?

One can work with development team and submit the app to app store and users can download the app again. Can we also look at ways to  allow the application content to be updated directly without the need for involving the application developer and without going to the store. What support the business person needs?

•        Support to direct and manage the site without developers. We are having the same problem we had with website created earlier now with mobile applications
•        Analytic to provide data which part of the application is engaging the user
•       Ability to segment the users and push personalized notifications based on their expressed interest and user behavior.

A developer working with me has got existing libraries from the internet and has been using in the project. The developer has been completing things faster and had a good impression.  I missed to follow code review closely with first impression. Deep in to the project, I found that the checked-out project code does  not compile and the code compiles and works for the developer. I upgraded my development environment and then the same condition continued and made me to to walk-through the code.  The code seems to be cumbersome and is not in optimal way and the code is not modular and need re-factoring.  Once code is compiled, I find the code has performance issues and does not work on simulator and works only on the actual device.

• The developer shares that he is using the API provided by the platform owner and asks me a question should we not follow the recommendation and assume it is right.
• The developer is not aware that he needs to  check and verify the copyright for the third party external code.
• The developer has not spend time to  understand the whole external code and identify which part of the code is needed in the project. He has referenced the whole library, when only one class is being used for the project goals and there is no reference to other classes in the project from this single class or any where in the project.
• The developer points that some of the reported issues originate from the external code.

Today every one has access to internet. No body wants to start coding a real-world project from scratch any more. I hated the situation I have put myself failing to enforce the code review process from day one. Then I calmed down myself and saw a need to educate developers to make use of existing code. My suggestions are

• Find whether required code exists in external library: Find existing snippets of code to build my project upon. modern programmers usually scavenge parts from existing projects.
• Support for external code: You might use a popular MIT library or jQuery library with large developer following or code from a unknown third party developer or code that has not been updated for months now. In all the cases, you are responsible to perform home work to assess external code capabilities and limitations.
• Validate whether external code suits to your need:   Compile and run the code on various inputs, debug the code with “print” statements.  Does the code solve  your specific user case? Check for copyright violations. Ask permission to your architect/manager to use the code.
• Doubt the external code:  You do not want to reinvent the wheel, but remember it is hard to figure that existing code can be molded to do what we want to achieve. One is to see whether existing code based has support  for bugs that can be reached in case of problems in the future.
• Own your code and external code as single code base:  Once you decided to make use of external code,  if the external code does not play nicely with your code, you are solely responsible for the boundary conditions and race conditions of the entire code base. You also own the modular structure of the entire code-base.
• Re-factor: Cool. You have got things working as quickly as possible.  Identify patterns and repetitions in my code and create abstractions to clean up and make the code modular. The more you re-factor, the interfaces between your code and external code becomes clean and you get a better grasp of the code.

Let me complete blog with my call on programming and add some questions that I am going to ponder upon.

 ”There is no short-cut to be skilled at programming  other than practice over many years. To practice long,  you need to be passionate about what you do.”

• What is the disconnect between how people actually build code and how we teach programming in classrooms?
• How to mirror real-world programming scenarios in the classroom?
• How the developers taught the responsibility involved with software development?
• Can the developer me made to practice to write  unit tests in college itself?

1. The right not to read
2. The right to skip
3. The right not to finish a book
4. The right to re-read
5. The right to read anything
6. The right to mistake a book for real life
7. The right to read anywhere
8. The right to dip in
9. The right to read out loud
10. The right to be quiet and not discuss the book with anyone

Today I see some folks implementing DRM trying to restrict the number of times a book is being read.

• Thulir from Sittilingi Village had send email asking people to donate one side pages for their school students.
• We run Karunashraya  old newspaper campaign. We had to wait some time. I found that a lot of school notebooks has also been  send with old newspapers. When I opened and inspected them, most of the note books had a lot of unused pages. There was a notebook that has only one page written and all remaining pages unused.

I am not sure whether these children are aware of conserving paper and also know that these unused pages can be of help to lot of  deprived children. Do their parents share with them about conserving paper? How to make children aware  that unused pages  of previous class notebook can be of use to others?

Let me look back at myself. When I was at school, my father used to question me why I am not writing in all lines of  page and what is the need for leaving half of the page because the teacher has signed right after the second sentence in the top of the page. The teacher would ask me to start from a fresh page and he would ask me not to waste pages and I did not like my father  as none of my friends wrote on the same page.  I do not write in notebook any more, but realize the importance of what my father said.

Let me look at my children. When I attend conferences or events, I bring the notepads given to me and leave at home. My daughters started using them. They started using the one side pages for drawing their dreams.  I do know that my wife removes unused pages and makes them as rough notebooks for the next class.

We took those notebooks and removed unused pages and plan to donate them. I also want to request you to be aware of this in your notebook or your child’s notebook. Please reused the unused pages for your own child or  remove them and donate to poor children. Call me if you want to stitch them in to notebook and donate.

• The teacher – student ratio is less and the children get individual attention. They also demand parents to spend time with children
• The teacher and the principal are friendly to children and the children like to visit the school every day. We should look this aspect of them with understanding that a school has its own rules and regulations and school need not be change as per  parents desires and demands.
• The teachers and the principal takes a lot of ownership in child’s education. They are offering education as value and not education as service. The principal is  clear with expectation that  parents have to drop and pick up at right times. They neither  use their structure for any other activity outside school hours
• Principal is inclusive person. She is cost conscious for parents too . The school organizes functions for Montessori day and school day at the school premises. The beauty also is that annual day happens on the school day.
• The school is innovative and hardworking for the children and their parents.  As the space in school for audience might limited, they organize the performance multiple number of times and schedule different group of parents to come.
• The parents are called for regular observations. I am amazed to observe that the organized and disciplined approach of Mrinalini definitely has the seed in the school.

On Saturday, Mrinalini has Montessori completion day. Some parents have driven the wish that the celebrations need to be performed in  larger auditorium and also over weekend and parents and grand parents to come. They want to make completion day as “Graduation Day”. The Principal changed herself and started to look at a  best venue(cost effective) where children can perform the best and this place is 20 Kms from our home and the school. I am sure most of parents are happy to do this drive.

The teacher wanted to be cost conscious and with parents explicit wishes, changed her outlook to think that I will look for the best place for my children to play well. Nevertheless it talks of how the school is open to change for the happiness of the children and parents.

Exploring business in education space,I see the irony on one side, we want teachers and schools to offer valuable education at right costs and on other hands parents are interested in their desires and ready to shell more money to satisfy their wishes and the same parent is unhappy to see the school and college fees increasing year on year. For education space to transform, the parents have to undergo a change before the child or the school.

Thanks Sheela and teachers of First Step school. Recommend First Step School for parents staying in Brook-field area.

• “I can think, I can wait, I can fast.”
  

If a man has nothing to eat, fasting is the most intelligent thing he can do. If, for instance, the man had not learned to fast, he would have had to seek some kind of work today, either with you, or elsewhere, for hunger would have driven him. But, when the man fasts, he can wait calmly. He is not impatient, he is not in need, he can ward off hunger for a long time and laugh at it. Therefore, fasting is useful.

• “When you throw a stone in the water, it finds the quickest way to the bottom.”
• The journey is the destination.Nothing is mine, I know nothing, I possess nothing, and I have learned nothing
• Seeking means to have a goal, but finding means to be free, to be receptive to have no goal.

The secret of life cannot be passed from one to another, it needs to be learned by one self through one’s own experiences.

Aristotelian logic came to dominate western thought after the Renaissance. It is essentially a forerunner of ‘positivism,’ which is supposedly based on objective conditions and scientific reasoning. “Give me the facts,” says the positivist, confidently. “Let me apply my rational brain to them. I will come up with a solution!”

This is fine, if you are building the Eiffel Tower or organizing the next church supper. But positivism falls apart when it is applied to schemes that go beyond the reach of the ‘herald’s cry.’ That’s what Aristotle himself said. He wrongly thought only a small community could work at all. Because only in a small community would all the people share more or less the same information and interests. In a large community, you can’t know things in the same direct, personal way. So, it’s hard for people to work together in the same way.

In a large community, you have no idea who made your sausage or what they put in it. You have to rely on ‘facts’ that are no longer verifiable by direct observation or personal acquaintance. Instead, the central planners’ facts usually are nothing more than statistical mush, wishful thinking or theoretical claptrap – like Weapons of Mass Destruction, the unemployment rate, and Ubermensch.

Large scale planning fails because the facts upon which it is built are unreliable, frequently completely bogus. Also, it fails because people don’t really want it. In a small community, the planners and the people they are planning for are close enough to share the same goals. In a large community, the planners are a small minority. Usually, the planners have their own agenda…often a hidden one. They may call for more strict law enforcement, while getting campaign contributions from the prison industry. They may seek a cure for cancer, and depend on the pharmaceutical industry for job offers. They want a united Europe… and hope to be its head man.

But though large scale planning provides almost countless opportunities for corruption, it’s not the dirty dealing that dooms it. Instead, it is the fact that the planners don’t know (or care) what people really want…and don’t have the means or the information necessary to achieve it anyway.

As we have already seen, practically all the “public information” used by central planners is empty and most often misleading. But the problem is much more basic than the quality of the information or the corruption involved.

When we think of what people ‘want,’ we are not really talking about their conscious, stated desires. We are speaking broadly of what they might be able to get…if allowed to do so…given the facts on the ground. People in Hell may want ice cream; they won’t get it. But people will do the best they can with what they have to work with. Large scale central planners can’t help them. Partly because they don’t know what the conditions in the man’s private Hell really are. And partly because they don’t have any ice cream.

You might better describe this process of getting as much of what you want as possible as the progress wrought by evolution, where trials and errors result in “the best we can do.” Not perfect. Not the end of history. Just another step toward a future that is unknowable.

Large scale, central planners fail because they believe three things that aren’t true. First, that they know current conditions (wants, desires, hopes, capabilities, resources); that is, that they know the exact and entire present state of the community they are planning for. Second, that they know where the community ought to go; that is, that they know what the future ought to be. Third, that they are capable of creating the future they want.

None of those things is more than an illusion. Together, they constitute what F. A. Hayek called “the fatal conceit, that man is able to shape the world around him according to his wishes.”

As to the first point, central planners cannot actually know current conditions because that would require an infinite amount of information. It would require “minute knowledge of a thousand particulars which will be learnt by nobody but him who has an interest in knowing them,” wrote Samuel Bailey in 1840. The planners have nothing like that. Instead, they have a body of public knowledge, which – as we have seen – is nothing more than popular theories, claptrap and statistical guesswork.

As to the second point – that they are blessed with some gift that tells them what the future should be for complete strangers – we pass over it without argument. No one really believes that people in US Congress or the French National Assembly, or in the bureaucracies and think-tanks of these nations, has anything more to guide him than anyone else – which is to say, only his own likes and dislikes, prejudices and fears, and self-serving ambitions.

Of course, each man always does his best, at his own level, to shape his world in a way that pleases him. One will want a fat wife…and likely get one. One will want a fortune…and maybe get it, if he is lucky and diligent. One will want to spend his time playing golf; that too, may be within his means. Each will try. Each will win…lose…or draw, depending upon the circumstances. And the future will happen.

The central planner steps in try to impose his own version of the future. Evolution follows its own course, as the plans of individuals and groups succeed or fail. Where evolution is taking us, no one knows. But the large-scale central planner thinks he knows where it ought to go…and he doesn’t mind giving it a shove, disrupting the plans of millions of people in the process. As soon as the smallest bit of time and resources are shanghaied for the central planners’ ends rather than those of individual planners, the rate of evolutionary progress slows. The trials that would have otherwise taken place are postponed or canceled. The errors that might have been revealed and corrected are not discovered. The future will have to wait.

People are easy to deceive, especially when they only have access to ‘public information.’ Out of range of the herald’s voice, they have no more idea of what is going on than the planners themselves. They are encouraged to believe that the collective plans are beneficial. Often, they go along with the gag – for decades — even as the evidence of their daily lives contradicts its premises and undermines its promises. That was the story in Russia and China after the communist takeovers, where the planners’ extravagant schemes endured 70 and 30 years, respectively.

Not everyone goes along, however. When people resist, the planner sees them as obstacles to his success. Ruthless planners then begin purges, cleansings, regulations, famines, deportations, disappearances, tortures, drone attacks, and mass-murders in order to encourage compliance.

But their plans are wrecked anyway, because not only do they retard the future, they also don’t lead to the outcome the planners expect. Typically, the designers argue that the people must make sacrifices but that it will all come right in the end. “You can’t make an omelet without breaking some eggs,” said Lenin. People go along with breaking a few eggs (particularly if they belong to someone else) for a while. Ultimately, the problem is the omelet; it never makes it to the table. And the meal that ultimately does arrive is disgusting.

No ‘workers’ paradise’ ever happens. The War on Drugs (or Poverty…or Crime…or Terror…or Cancer…) ends in a defeat, not a victory. Unemployment does not go down. Or, if any of these grand programs ‘succeed’…it does so at a cost that is far out of balance with the reward.

Why do these plans fail? The simple answer is because that’s not the way the world works. Life on planet Earth is not so ‘rational’ that it lends itself to simpleminded, heavy-handed intervention of the naive social engineer. Bridges are designed. So are houses. And particle accelerators. Economies are not. Neither are real languages. Customs. Markets. Love. Marriages. Children. Or any of the other really important things in life.

Not to overstate our case, however, it is also true that humans can design and achieve a certain kind of future. If the planners at the Pentagon, for example, decided that a nuclear war would be a good thing, they could bring it about. The effects would be huge. And hugely effective.

But this extreme example reveals the only kind of alternative future that the planners are capable of delivering way large scale, central planning can be effective: that is, by pulverizing the delicate fabric of evolved civilized life. It is a future that practically no one wants, because it means disrupting the private plans of most of the world’s people – for marriage, business, babies, baptisms, hunting trips, shopping, investment and all the other activities of normal life. Stopping those private plans means arresting the particular trials and errors of ordinary people upon with the civilized future depends.

Not all central planning produces calamities on that scale, of course. But all, to the extent they are effective, are repulsive. The more they achieve the planners’ goals, the more they interfere with private goals, and the more they interfere with the progress of the human race.

Start visualizing about the application and pointers to think

• To start with, you can look at your competitors. See what they done on the mobile space in your domain space. See how they interact with the fans of the mobile application.Identify the successful ones and bring them on the mobile.
• Identify your target audience – who your target audience, identify your influence-rs, identify keywords to use
• Name of the App – select a name with maximum of about 12 letters, The name should provide some meaning to the user just by the name. the name should be consistent with business principles.
• App Icon – The icon must be attractive and visually appealing.  The icon must be scalable. identify the keyword that can improve search
• Where to integrate social sharing? – While incorporation of sharing works to build increased exposure,Be aware that the users might not be interested to post to social media application like Facebook.

Start visualizing the app in the app store and pointers to think

• App Store is search dominated.
• Screen Shots & Description – They must communicate what app performs to prospects and reviewers and they also need to demonstrate app core features visually.Have you invested to get well written description ready? what are the screen shots of the app that you are going to post in the store.
• Category:  in App store, the user filters application based on categories. You need to identify a relevant category for the app. Please check whether there is a less competitive category that is also relevant to the app.
• Please look at approaches to let AppStore know that you are releasing a feature app. What is needed in your app to become part of the Editor Choice app of the week? Remember the top charts depend on the country based App store.
• Identify the geography you want the app to be first available. if  you are already a brand in a country, listing in the app store of the country would give a better visibility for the app.
• Have a means to collect reviews and work on the reviews

Leverage the power of the web to  make people reach your app.

• Setup Google +,Facebook and twitter channels.Please have a Facebook page for app. For android apps,I would prefer to have a Google Plus page
• Plan for the content of the App Store Page - Who is the audience, Price, Product page link,Screen shots to give a story.
•  App Web Site: Provide a single landing page destination for multi-platform apps. Can you have a rich media on site like Dedicate app Video ( 30 to 60 seconds).This page should also have social media account links and product links.
• Do you need a you-tube video?

You are ten day earlier to launch date. Here is check list to track your progress towards the launch date.

• Test app well
• Prepare all initial marketing and other related materials
• Launch your web site for the app
• Establish your social media presence(&recruit some first followers). User check for the number of already downloads to start downloading app. Hence work with your well wishers and ask them to download the app.
• Solicit initial reviews for the app.
• Decide whether  you are offering paid application or free application. Providing free app for social media followers helps to reach more people.
• The time launch of the application can be important.  Holiday launch and Weekend launch targets user increased lesiure time
• Launch initial social media campaign, Be ready to analyze web traffic
• Send out Press Release or Email Blast