The collaboration tree

 

photo-synthesis-the-agency-tree

 

Taking this content from article “Photo synthesis: The agency tree” and putting here for my reference. Love the picture.

It talks of all the departments in an organization needs to collaborate and also shows the  interdependence.  Departments playing central role/non-customer role  need to demonstrate more responsibility to hold things together and departments in customer facing roles  need to equally contribute  and help to sustain , grow and improve.  A customer facing role cannot pull too strongly  and make the tree fall. They need to work to make other sides strong  and move along with them.  if one side has a bigger pull, the other side will be weak and the tree won’t stand straight.

If central role plays divide and conquer strategies with all customer facing role, it  will not be able to stay strong and intact for long.